Track your KPIs and focus on increasing revenue. 2017 Accelerator Fellow Holly Van Hart demonstrates how a working artist is tracking her KPIs, using spreadsheets.
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Holly Van Hart
Accelerator Fellow (2017)
"To meet my artistic and financial objectives, I need help to take my business to the next level. I want to learn how to turn my contacts, email list, and social-media investments into revenue. To meet my objectives I need to sell even more, and at higher prices. I put a lot of effort into marketing, and that effort should be yielding better results."
"Many artists have expressed that they don't want to be influenced by the commercial world. But we are all products of our environments (family, friends, educational, business), so this argument seems naive to me. All artists who have become famous are either superb business people, or have partnered with a superb business person or organization."
Holly Van Hart's paintings reflect on nature's abundance by featuring abstract images of the natural world--such as forests, fields, and flowers--set against against other realistically painted elements. She used to specialize in watercolors, but now works exclusively with oils and acrylics.