List Building for Artists: Build and Grow Your Email List
Email is the most effective way to communicate with customers and prospects who will become your all-important collectors. Emails convert more than any other method to sales and income—and that matters, right? How do you build a list of people who actually want to hear from you? CHF Sales & Events Director Carolyn Edlund answers these questions, and discusses staying legal, email service providers, list segmentation, unsubscribes, and effective use of your list.
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Carolyn Edlund
Sales & Events Director, Accelerator Facilitator
Carolyn Edlund brings to CHF her extensive expertise on sales and event management. She is the former executive director of the Arts Business Institute, a nonprofit organization specialized in providing business education and training to studio artists, craft professionals, and other creative entrepreneurs. In that capacity, she presented more than 50 live business workshops and wrote seven online business courses for artists and makers.
Carolyn is also the co-founder of Artsy Shark, a popular blog that publishes features on artist portfolios and articles on the business of art. Founded in 2009, it was listed as a “top-ten art blog” by Art Business News.
Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace. During that time, she participated in 200 retail fairs and trade shows, and built an account base of 1,000 stores, catalogs, and other vendors who retailed her line.
[To learn more about Carolyn, listen to our podcast interview.]