Email Marketing Mastermind

Are you ready to hit the ground running this year with art marketing strategies that cultivate collectors, keep your art in front of your audience, and increase sales? Email marketing is one of the most effective ways to achieve these goals. At the Clark Hulings Fund for Visual Artists, I’m the Sales Strategies subject matter expert, but I also run my own small business where I earn more than half my income through email marketing. I’d like to share this powerful marketing method with you through this intensive Mastermind series.

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Carolyn Edlund

Sales & Events Director, Accelerator Facilitator

Carolyn Edlund brings to CHF her extensive expertise on sales and event management. She is the former executive director of the Arts Business Institute, a nonprofit organization specialized in providing business education and training to studio artists, craft professionals, and other creative entrepreneurs. In that capacity, she presented more than 50 live business workshops and wrote seven online business courses for artists and makers.

Carolyn is also the co-founder of Artsy Shark, a popular blog that publishes features on artist portfolios and articles on the business of art. Founded in 2009, it was listed as a “top-ten art blog” by Art Business News.

Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace. During that time, she participated in 200 retail fairs and trade shows, and built an account base of 1,000 stores, catalogs, and other vendors who retailed her line.

[To learn more about Carolyn, listen to our podcast interview.]

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